Importance of social networking

If you read lifestyle magazines, you will see how often prominent people meet up with other prominent people. That is the secret for building up a network. It is through these meetings that prominent people become prominent in the first place! You might write a bestseller, make a fantastic appearance on television, hold seminars that are so good that they become legendary, or have incredible success in business. But if you are isolated in your private life afterwards, your success will not last long. Networking should not be regarded as a search for customers or partners, but rather as a win-win situation from which everyone can benefit.